Tuesday, August 17, 2010

Icon FAIL

From Yahoo.com:
The warning for the TPMS lights up when one or more of your vehicle’s tires is 25% below the manufacturer’s recommended pressure. The system is now required on all vehicles starting with the 2008 model year.

The issue here seems to be that the public hasn’t been properly educated on the warning symbol, which is supposed to be “idiot proof” and understandable across a wide variety of cultures and languages. Yet 46% of drivers couldn’t figure out that the icon represents a tire and 14% thought the symbol represented another problem with the vehicle entirely, according to Schrader.

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