Who says we need our logo on every slide?

From PresentationZen.com:

“Brand” is one of the most overused and misunderstood terms in use today. “Branding” is perhaps even more misunderstood. Many people confuse the myriad elements of brand identity with brand or branding. PowerPoint critic Edward Tufte, for example, has referred to the simple (and admittedly annoying) act of placing logos on every PowerPoint slide as “branding,” implying that branding doesn’t go much deeper than catchphrases and identity symbols. A logo, though, is but one visual symbol of a brand. The logo is an important part of the outward expression of a brand (part of brand identity), but the meaning of brand and branding goes far, far deeper than simply making one’s logo as recognizable as possible. Though logo placement itself is not branding, I do share Tufte’s distain for logos/trademarks appearing on every slide of a presentation. If you are presenting for an organization try removing logos (and other clutter) from all except the first and last slide. If you want people to learn something and remember you, then make a good, honest presentation.

Is it finally time to ditch PowerPoint?

From PresentationZen.com:

Last week an article appearing in The Sydney Morning Herald entitled Researcher points finger at PowerPoint generated quite a stir. The article highlighted findings by researchers from the University of New South Wales, including John Sweller who developed the Cognitive Load Theory back in the '80s. One of the findings mentioned in the article: it is more difficult to process information if it is coming at you both verbally and in written form at the same time. Since people can not read and listen well at the same time, the reporter suggested, then this may mean "the death of the PowerPoint presentation." The assumption being (apparently) that a presentation made with the aid of slideware such as PowerPoint or Keynote necessarily includes lines of text projected on a screen that mirror the spoken word of the presenter.

I am assuming that what Professor Sweller means is that the way PowerPoint is used should be ditched, not the tool itself. Suggesting we abandon PowerPoint because it's often (usually?) misused and abused to produce awful presentation visuals is like saying we should dump the idea of 24-hour cable news because so much of it is vacuous rubbish. But whether we’re talking about bad TV or boring presentations, shouldn't we blame the content producers not the content medium?

So, is it finally time to ditch PowerPoint? Hardly, but it is long past time to ditch the use of the ubiquitous bulleted-list templates found in both PowerPoint and Keynote. And it’s long past time that we realized that putting the same information on a slide that is coming out of our mouths usually does not help — in fact usually hurts our message. Next time you plan a presentation, then, start by using a pencil and pad, a whiteboard, or a stick in the sand — anything except jumping headfirst into slideware on your computer with its templates, outlines, and content wizards that may point you down a path you wish not to go. And as you examine your work from previous talks remember this rule of thumb: if your presentation visuals taken in the aggregate (e.g., your “PowerPoint deck”) can be perfectly and completely understood without your narration, then it begs the question: why are you there?